Case study:

Start-An

When an event becomes an ecosystem: our success with the City of Ancona

We transformed a vision into a landmark event for innovation, connecting young talent, startups, and local businesses.

for

Background

Client:

Municipality of Ancona


The challenge:

To create an event from scratch that went beyond a traditional trade fair, delivering a memorable experience capable of:

  • inspiring the next generation,

  • creating tangible networking and business opportunities,

  • positioning the city as a hub for the future.

Achieving this required a strategic partner capable of managing every detail — from creative concept and production to technology and the involvement of high-profile speakers.

Start-An

Our Solution:
a 360° Project

We worked as a true strategic partner, overseeing every stage from planning to delivery.
Project Management & Strategic Concept
  • Format and programme development in collaboration with the client.

  • Dedicated Project Manager, targeted site visits, and shared planning tools.

  • Exhibition area designed to showcase startups and businesses.

Production, show direction & Set design
  • Artistic direction and executive production.

  • Transformation of the Teatro delle Muse with 24 startup stands and 26 partner spaces.

  • Stage design, live show direction with scripted content, B2B area, and “Startup Corner” for pitches.

Technology-Driven experience
  • Proprietary web app for registrations, QR codes, and B2B bookings.

  • Real-time monitoring of registrations and access flows.

Celebrity & Talent management
  • Booking and management of 9 national speakers, including entrepreneurs, creators, and innovators.

  • Logistics, content briefing, and speaker coordination.

Our team

The Search On professionals involved in bringing the event to life.
Lisa Battaglia
Lisa
Battaglia
Project & Event Manager
Giulia Recchi
Giulia
Recchi
Project & Event Manager
Sara Vaccari
Sara
Vaccari
Event Manager
Michela Lombardo
Michela
Lombardo
Social Media Manager
Cristina Cambiucci
Cristina
Cambiucci
Press Officer
Tommaso Ruggieri
Tommaso
Ruggieri
Public Affairs Manager
Vito Esposito
Vito
Esposito
Head of Global Partnerships
Marco Lotito
Marco
Lotito
Innovation Manager
DomenicoCastaldo
Domenico
Castaldo
Junior Innovation Manager
Andrea Dragotta
Andrea
Dragotta
Head of Development
MicheleManzo
Michele
Manzo
Exhibition Designer
Mathiz Priori
Mathiz
Priori
Web Master
Stefano Sabia
Stefano
Sabia
Web Master
Alessandro Lugoboni
Alessandro
Lugoboni
Visual Designer
PasqualeMartinelli
Pasquale
Martinelli
Graphic Designer
Viviana Chiarenza
Viviana
Chiarenza
Sales Manager
Alessandro Chelli
Alessandro
Chelli
Sales Manager
Davide Natali
Davide
Natali
Videomaker
Sebastiano Tabucchi
Sebastiano
Tabucchi
Videomaker
Damiano Chehab
Damiano
Chehab
Customer Care Specialist

Numbers of success

50+ exhibitors

including startups, university spin-offs, and partners

9 speakers

and high-profile talent

1 digital platform

for access management and networking

B2B meetings

facilitated through the web app

1 promotional video

produced for communication

Why it
worked

Strategic partnership

A single point of contact for the Municipality, from concept to execution

Integrated approach

Creativity, production, technology and communication working together in one seamless flow

Proprietary technology

A digital platform as a driver for management and networking

Content at the core

Carefully selected, on-target speakers and a high-value programme

Discover the event:
watch the video

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