Case study:

Next Generation Fest

4 years of growth to shape the future of the youth

Partnering with Giovanisì – Regione Toscana, we built an event that grew into a
national landmark for the new generations, evolving year after year

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Next Generation Fest

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Background

Client:

Giovanisì, the project launched by the Tuscany Regional Government to support young people’s independence and autonomy.

The challenge:

In 2022, the ambition was to create an event from scratch capable of speaking the language of younger generations, combining learning, inspiration, and networking. The goal was to develop a proprietary format that could evolve over time, attract partners, and establish itself as a must-attend event for young people.

Dual objective:

Launch a completely new event while creating an immersive experience capable of bringing together a diverse ecosystem of startups, companies, investors, universities, and policymakers.

Design & Development:

From concept development to coordination and execution: a strategic journey carried out over 2 months.

Our Solution:
a strategic project year after year

We partnered with Giovanisì on a long-term basis, co-creating the project at every stage — from naming and concept development to full-scale production.

2022
The Birth of the Format

Concept development, naming, and brand identity.
Format featuring talks, panels, and performances.
60+ guests including creators, artists, and professionals.
Show direction, production, communication, and the ibrida.io platform for registration and streaming.
Result: 5,000 participants at launch.

2023
Consolidation & Growth

Strengthened artistic direction and show direction.
Supplier coordination and event management.
Enhanced communication through social media campaigns.
Updated graphic concept for the 75th anniversary of the Italian Constitution.
Result: 8,000 young participants.

2024
Visual impact & Interaction

Introduction of videomapping and dedicated show direction.
Graphic concept inspired by the 35th anniversary of the Fall of the Berlin Wall.
Live interaction through the 2ndStage platform, including quizzes and selfie walls.

Result: 18,000 participants, establishing the festival as one of the largest of its kind in Italy.

2025
Maturity & Recognition

Format and graphic concept evolution.
Full management of production, show direction, speakers, and exhibition area.
Enhanced audience interaction and engagement.

Result: 20,000 participants, establishing the event as a nationally recognised festival.

Venue & Experience Design

Venue:
Teatro del Maggio Fiorentino, transformed into a meeting place connecting young people with artists and personalities from the digital, television, and cultural worlds.