Case study:

Next Bite 2024

How we designed the leading event for the Future of Food Tech in Europe

Together with EIT Food, we launched a new format bringing together startups, corporations, and institutions
establishing the ultimate meeting point for game-changers in the European agrifood sector.

Company
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Eit food - Next bite

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Background

Client:

EIT Food, the world's largest food innovation community, co-funded by the European Union.

The challenge:

In 2024, EIT Food decided to unify its most significant initiatives under a single new brand: Next Bite.

Dual objective:

Launch a completely new event and design an immersive experience capable of attracting a diverse ecosystem of startups, corporations, investors, universities, and policy makers.

Design & Development:

From concept and coordination to final execution: a strategic 6-month journey to bring a one-of-a-kind event to life.

Our Solution:
Strategy, Technology, Design

We partnered with EIT Food as a strategic collaborator, turning their vision into a seamlessly executed, end-to-end event where every detail was carefully crafted.

Event Design & Project Management

Co-designing the event concept and multi-track structure.
Tailored experiences for every target audience (from the Venture Summit to dedicated tracks on sustainability and health).
Collaborative planning with clear milestones to ensure quality and execution consistency.

Unified digital platform

Implementation of our hybrid platform as the central digital hub.
Custom registration flows, interactive agendas, and a B2B matchmaking system for seamless networking.

360° Marketing & Communication

A comprehensive communication strategy developed alongside the EIT Food team.
European-scale invitation and promotional campaigns active before, during, and after the event.

Speaker & Participant Management

End-to-end management of 40+ international speakers.
Frictionless, personalized registration flows for hundreds of attendees.

Venue & Experience Design

Transforming the venue into an innovation ecosystem.
Creation of a dynamic Marketplace featuring 60 exhibitors, including startups and research centers.
Cohesive branding and spatial design for a fully immersive physical experience.